Diamond Nexus Statement Regarding Defamation Lawsuits We Are Pursuing
We, at Diamond Nexus, pride ourselves on two key things: our superb customer service and the technological advances that allow us to offer truly exceptional products which rival mined diamonds in their physical and optical qualities. Our company fulfills an important consumer need: providing an excellent alternative to mined diamonds at a fraction of their cost.
For some time, we have endured unfounded attacks on the very make-up of our Diamond Simulants. These attacks, found on sites like, , , and assert that our products are nothing but CZ. These assertions are completely false. It is important to understand that these comments are coming from the mouths of our competitors who are making the choice to disparage us rather than to simply focus on improving their business. We suspect they are utilizing this tactic because our exponential growth in the past few years has come at the expense of their customer base. Attacking your competitors with unfounded accusations is an unethical way to do business.
We attempted to ignore these comments, hurtful as they are, in favor of taking the high ground and putting our energy into continuing to build our company and developing our product line to best fit our customer’s needs.
However, we could no longer tolerate such injustice and accordingly filed and won lawsuits against the website owners of, and . We sought injunction relief and damages under the laws of the United States and the State of Wisconsin for acts of trademark disparagement, unfair competition, defamation, and false advertising engaged in by the above mentioned defendants. We continue to press to remove the same false information on their website and will consider similar legal action should they not comply.
It is sad that it has to come to this, but defamation cannot be tolerated and the good people who pour their hearts, souls, and passion into Diamond Nexus do not deserve to be treated in this manner. Nor should our wonderful customers who have wisely sought us out to purchase superb quality diamond simulants be made to feel that they should doubt the value of the jewelry pieces they own.
We hope that this answers any questions you might have, and we invite you to visit the links below for further information on the science of our gemstones, or to view the previous lawsuits in their entirety.
Your Diamond Nexus Team