We’re the fastest growing jewelry company in America and currently ninth largest.

We are the proud crown makers and official jewelers for Miss Universe, Miss USA and Miss Teen USA.

We now have over 250,000 happy customers that have awarded us an A+ Rating with the Better Business Bureau, which only 5% of companies ever achieve.

For two years in a row brides from The Knot have voted us their “Best of Weddings” jeweler pick.

We are the world leader and largest seller of lab created Rubies, Emeralds, Sapphires and Diamond Simulants.

Our cultured jewels cannot be told from their earth-mined counterparts without scientific testing. They look and feel real because they are real!

Unlike most diamonds our stones are perfect in color and clarity. They are the most dazzling, brilliant and scintillating jewels you have ever seen.

Since they’re not mined from the earth they are ethical, not blood or conflict diamonds, environmentally friendly, and—best of all—incredibly affordable, saving you thousands!

You’re a VIP and should be treated like one! You’ll be meeting one on one with our top jewelry expert Brianne Smith!

We’re jewelers, not salesman: we simply want you to have fun while we introduce you to our collections.

We’ll give you tons of jewelry tips you can use whether you buy from us or not! We’ll help you fit your jewelry to your personality, style and body type.

Besides getting an AMAZING free gift, you can also bring all of your current jewelry to be cleaned and polished back to it’s original luster!

You're now entered to win a $2,500 Diamond Nexus shopping spree. Don’t let that stop you from shopping though, if you make a purchase and win, we’ll simply credit your account. Make sure you watch your email for more information from us and enjoy shopping our site